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Old logo of Nike, Inc. I don't care what all the billionaires say. Bill Bowerman made the first pair of shoes for me. People don't believe me. In fact, I didn't like the way they felt on my feet. There was no support and they were too tight. But I saw Bowerman make them from the waffle iron , and they were mine". In , BRS opened its first retail store, located at Pico Boulevard in Santa Monica, California next to a beauty salon, so its employees no longer needed to sell inventory from the back of their cars. In , due to rapidly increasing sales, BRS expanded retail and distribution operations on the East Coast, in Wellesley, Massachusetts. BRS prepared to launch its own line of footwear, which would bear the Swoosh newly designed by Carolyn Davidson. Patent and Trademark Office on January 22, The following year, the agency created the first "brand ad" for Nike, called "There is no finish line", in which no Nike product was shown. It was agency co-founder Dan Wieden who coined the now-famous slogan " Just Do It " for a Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. Its first acquisition was the upscale footwear company Cole Haan in ,  followed by the purchase of Bauer Hockey in Up to September , Nike Inc. Nike shares NKE rose 0. Their first products were track running shoes. They currently also make shoes, jerseys, shorts, cleats ,  baselayers , etc. Nike Air Max is a line of shoes first released by Nike, Inc. Additional product lines were introduced later, such as Air Huarache, which debuted in The most recent additions to their line are the Nike 6. Nike sells an assortment of products, including shoes and apparel for sports activities like association football,  basketball, running, combat sports , tennis, American football , athletics, golf, and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding , association football, baseball, American football , cycling, volleyball, wrestling , cheerleading , aquatic activities, auto racing, and other athletic and recreational uses. Nike recently teamed up with Apple Inc. Please improve this section by adding secondary or tertiary sources. April Nike Cortez shoe Nike Elite no-show socks with cushioned sole. The Nike brand, with its distinct V-shaped logo, quickly became regarded as a status symbol  in modern urban fashion and hip-hop fashion  due to its association with success in sport. Particularly popular  [ not in citation given ] were the unisex spandex Nike Tempo compression shorts  worn for cycling and running, which had a mesh lining, waterproofing, and, later in the s, a zip pocket for a Walkman or MP3 player. In , a new self-lacing shoe was introduced. Called the Nike Mag , which are replicas of the shoes featured in Back to the Future Part II , it had a preliminary limited release, only available by auction with all proceeds going to the Michael J. The city attempted to forcibly annex Nike's headquarters, which led to a lawsuit by Nike, and lobbying by the company that ultimately ended in Oregon Senate Bill of Under that bill's terms, Beaverton is specifically barred from forcibly annexing the land that Nike and Columbia Sportswear occupy in Washington County for 35 years, while Electro Scientific Industries and Tektronix receive the same protection for 30 years. Nike has contracted with more than shops around the world and has offices located in 45 countries outside the United States. However, due to harsh criticism from some organizations like CorpWatch , Nike has disclosed information about its contract factories in its Corporate Governance Report. Nike sweatshops Nike has been criticized for contracting with factories known as Nike sweatshops in countries such as China , Vietnam , Indonesia and Mexico. Vietnam Labor Watch, an activist group, has documented that factories contracted by Nike have violated minimum wage and overtime laws in Vietnam as late as , although Nike claims that this practice has been stopped. Campaigns have been taken up by many colleges and universities, especially anti-globalisation groups, as well as several anti-sweatshop groups such as the United Students Against Sweatshops. A July Associated Press article stated that employees at the company's plants in Indonesia reported constant abuse from supervisors. Although Nike took action to curb or at least reduce the practice, they continue to contract their production to companies that operate in areas where inadequate regulation and monitoring make it hard to ensure that child labor is not being used. Strike in China factory In April , one of the biggest strikes in mainland China took place at the Yue Yuen Industrial Holdings Dongguan shoe factory, producing amongst others for Nike. Yue Yuen did underpay an employee by yuan The average salary at Yue Yuen is yuan per month. The factory employs 70, people. This practice was in place for nearly 20 years. Nike had previously dropped Gatlin after his second failed drug test and resulting long term ban. Critics said that Nike was sending out a bad message by endorsing an athlete who has never been repentant for his actions and still causes widespread discontent within the sport. Paradise Papers On 5 November , the Paradise Papers , a set of confidential electronic documents relating to offshore investment , revealed that Nike is among the corporations that used offshore companies to avoid taxes. This transfer allowed the subsidiary to charge royalties to its European headquarters in Hilversum , Netherlands , effectively converting taxable company profits to an account payable in tax-free Bermuda. Dutch law treats income earned by a CV as if it had been earned by the principals, who owe no tax in the Netherlands if they do not reside there. The Trash Talk Shoe also featured a sole composed of ground-up rubber from a shoe recycling program. Nike claims this is the first performance basketball shoe that has been created from manufacturing waste, but it only produced 5, pairs for sale. This program, started in , is Nike's longest-running program that benefits both the environment and the community by collecting old athletic shoes of any type in order to process and recycle them. The material that is produced is then used to help create sports surfaces such as basketball courts, running tracks, and playgrounds. In addition to inhalation, dermal exposure was the biggest problem found. This could result in allergic reactions including asthmatic reactions. The first was for "The Morning After," a satirical look at what a runner might face on the morning of January 1, if every dire prediction about the Y2K problem came to fruition. Apple Records sued Nike Inc. New media marketing Nike was an early adopter of internet marketing , email management technologies, and using broadcast and narrowcast communication technologies to create multimedia marketing campaigns. On June 27, Nike Skateboarding's website issued an apology to Dischord, Minor Threat, and fans of both and announced that they have tried to remove and dispose of all flyers. They stated that the people who designed it were skateboarders and Minor Threat fans themselves who created the advertisement out of respect and appreciation for the band. Niketown at Oxford Circus , London Nike 6. Boston Mayor Thomas Menino expressed his objection to the shirts after seeing them in a window display at the city's Niketown and asked the store to remove the display. A company official stated the shirts were meant to pay homage to extreme sports, and that Nike does not condone the illegal use of drugs. The brand took over for Adidas , who provided the uniforms and apparel for the league since Unlike previous deals, Nike's logo appeared on NBA game jerseys — a first for the league. Nike pays top athletes in many sports to use their products and promote and advertise their technology and design. The first track endorser was distance runner Steve Prefontaine. Prefontaine was the prized pupil of the company's co-founder, Bill Bowerman , while he coached at the University of Oregon. Today, the Steve Prefontaine Building is named in his honor at Nike's corporate headquarters. Nike has also sponsored many other successful track and field athletes over the years, such as Carl Lewis , Jackie Joyner-Kersee and Sebastian Coe. The signing of basketball player Michael Jordan in , with his subsequent promotion of Nike over the course of his career, with Spike Lee as Mars Blackmon , proved to be one of the biggest boosts to Nike's publicity and sales. Nike originally announced it would not remove Paterno's name from the building in the wake of the Penn State sex abuse scandal. A new name has yet to be announced. The deal includes using Nike's range of golf clubs , a move Nick Faldo previously described as "dangerous" for McIlroy's game. The current world record is 2:
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