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How the Experts Sell Products on YouTube, Facebook, Twitter, Instagram and Snapchat
Casper found a way to pull it off though. Instead of making their content all about mattresses, they focus on the value their products bring—sleep. A post shared by Casper casper on Mar 31, at 7: Posts like the example above are relatable to a wide audience. Another thing Casper does well is stay active. Some might follow you on Facebook while others follow you on Instagram or Twitter. A post shared by Casper casper on Apr 6, at 3: With organic reach becoming an increasingly sought after commodity, publishing your top content to each platform is a good way to get in front of as much of your audience as possible. The easiest way to do that is with a social media management tool like Sprout Social. With Sprout, you can schedule social media posts to publish to different social networks with ease. Establish your brand voice. Share content on all your social accounts to amplify your reach. ASOS Social media is one of the best ways to implement a user-generated content strategy. Not only does it encourage engagement, but it also makes it easy for your biggest advocates to show their appreciation of your brand to their audience. In return, they have the opportunity to be featured on the ASOS Instagram feed which gives them plenty of exposure. Notice in the caption they include a description of the product as well as a number. Another reason ASOS is on our list of the top social media marketing examples of is their use of influencer marketing. Instagram is one of the top platforms for influencer marketing, particularly for fashion brands. One thing the brand does particularly well is turn their influencer program into more than just an exchange of money for Instagram posts. Take note from ASOS and focus on building genuine relationships with the influencers you work with. Use UGC to get organic engagement and improve sales. Develop an influencer marketing strategy that focuses on building a community of advocates, not transactional relationships. Their approach on social media is to showcase just how normal the condition is, as well as provide information on how to live with it. One of their latest social media marketing campaigns was made to promote their new My Pelvic Floor Fitness pff app. In order to spread the word, Tena created a video and social media contest. This is a great social media marketing example for a few reasons. For one, it focused on uniting women around an issue that many experience but few talk about. Another reason the contest works is because it encouraged fans to engage. They were asked to post a selfie while doing the exercises featured in the app. So not only was it a fun way to enter the contest, but it also required minimal effort. Use social media as a way to unite your audience and create a safe space for them to interact. Run social media contests that encourage your target audience to engage with your brand. The sunglasses brand was basically built through a combination of Facebook Ads and Instagram influencer marketing. Rather than go the same route as a lot of e-commerce brands and hard-selling their products with ads, Blenders let their audience to the talking. They created ads that highlighted customer reviews and comments about their products instead. The combination of customer feedback and visible engagement provided enough social proof to entice people to click. A huge part of their growth is Instagram. Blenders uses UGC to help fill up their Instagram feed with high quality photos taken by other people. According to the founder , Chase Fisher: I would show up in Ocean Beach and I would bounce around San Diego and just meet new photographers and bring a box of sunglasses. I follow all you guys already. Your photos are amazing. I would love to give you guys awesome pairs to photograph. If you guys would be so kind, send them to my email and I would love to share them and post about them on Instagram too. So instead of strictly trying to get high-priced influencers to work with them, Blenders builds relationships with photographers by sponsoring Instameets and offering free products. In addition to the photographers, Blenders also has plenty of satisfied customers who post photos on Instagram with the branded hashtag included in their bio. Include social proof in your Facebook ads to entice people to click. Embrace the Instagram community online and offline. Build relationships with non-traditional influencers. Encourage fans and customers to use your branded hashtag to get UGC and boost engagement. General Electric GE is the perfect example of a huge established brand that has really embraced social media. GE has been absolutely killing it with Facebook video marketing in particular. The interesting thing with GE though, is the way they use video. This year, GE released a series of videos on YouTube highlighting the work of their employees. The videos act as a way to further educate the public about some of the lesser-known work the company does, as well as attract high quality talent that wants to join in. So often, marketers look at social media as a way to sell more products or generate leads. GE proves the value of social media goes far beyond being transactional. In order to stay around long term, embrace new marketing technology and use it to your advantage. Small companies just starting out can take notes from how Blenders Eyewear really pounded the pavement with Instagram to build their brand. Larger brands that have been around for a while can follow in the footsteps of Wayfair and experiment with new social media features.
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