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Use keywords in headline of your profile to be findable on LinkedIn
When you first create your LinkedIn account, your LinkedIn headline is populated with your current job title and company name. It can feel very awkward. So how do you stand out from the crowd? Are you a Social Media Consultant? Your LinkedIn profile headline should show your feature who you are vs benefit what you can do for others. Here are a few more things to consider when creating your winning headline courtesy of Judy Schramm: Include three or four keywords that represent what you do. Include three or four keywords others use when needing your services. Identify what decision-makers care about when they hire someone like you. Use a human voice. There are mixed opinions about calling yourself a visionary, guru, expert, or rock star, so rather avoid them. Other people get to call you a guru or a visionary — but not you! No one is ever going to search for it either. Why would someone care if you are looking for opportunities? No one cares about this until they know what you can do. Stuck on what to write? Does worry rule your investment strategy? As your financial adviser at Company Name , my quest is monetary sanctuary. As graphic designer at Company Name , I redraw the marketing primer on knockout print and web layouts, every day. Company Name lures in prospecting eyeballs, clicks, and phone calls for your business via noninvasive marketing… Social Media Expert driving successful campaigns on a shoestring budget. Customer-focused pro who can program every robot in your manufacturing facility. Tireless, caring Registered Nurse who helps pediatric cancer patients and their families feel at ease throughout treatment and recovery. Copywriter who knows how to craft web content that goes viral. We help household names sound more human — brand personality, tone of voice, training and writing. I help people grow and accelerate their businesses. Revenue growth and expense reduction. I work with organizations that want their teams to be more strategic, productive and profitable. Who wants to be 8? I like to blow shit up. I am the Michael Bay of business. The Career Focused Headline….
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