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Carl’s Jr./ Hardee’s ‘Memphis BBQ Thickburger’ REVIEW!
That location was demolished in and replaced with a veterans' park named for Jack Laughery, a former Hardee's chairman and military veteran. After realizing that he had lost control over his namesake company, Hardee sold his remaining shares to them as well. Gardner, who was vice president, had political ambitions and left the company when he was elected to the United States House of Representatives in Strawberry shakes were created from vanilla by addition of a berry syrup which had to be mixed with a spindle. The expansion was done via the franchisee Hardee Northern, Inc, which was a subsidiary of Acme Markets, a prominent grocery store chain based in Philadelphia. Hardee's purchased Sandy's in with the last of the restaurants converting to Hardee's by Hardee's was purchased by Canadian company Imasco Limited in Remaining restaurants that did not convert to Hardee's or new names and branding simply closed. A new management team, in the early s, seeking to cut costs, changed the signature burger recipe and eliminated the flagship menu item, the Big Twin. The Big Deluxe continued to be offered throughout the s. For a few years after acquiring the Roy Rogers Restaurants fast food chain in the early s, Hardee's outlets sold the popular Roy Rogers Restaurant fried chicken recipe, hoping it could compete with Kentucky Fried Chicken. The merger created a chain of 3, restaurants — 3, Hardee's outlets in 40 states and 10 foreign countries and Carl's Jr. In April , Hardee's announced the opening of its th restaurant in the Middle East with longtime franchisee, The Americana Group. Combined sales would rank the two at No. The reissue of the Big Shef has also utilized the Burger Chef name and logo in advertisements in the markets in which it is offered, and claimed to provide Burger Chef fans with their Big Shef "fix". On April 16, , River West Brands dropped their petition for cancellation and both parties agreed to pay their own attorney's fees. Hardee's also marketed special Super Bowl celebratory pins in the early s. The star had no face in the first version. Controversy[ edit ] Several Hardee's ad campaigns in the s have been criticized by groups including Parents Television Council for their sexually suggestive nature. A campaign titled "More Than a Piece of Meat" featured scantily clad women appearing to receive sexual gratification from consuming Hardee's products, and "Name Our Holes" — an ad campaign and website promoting Hardee's Biscuit Holes. The ad features McKinney walking around a farmers' market , implying that she is "all natural" and uses double entendres to suggest that she is naked with strategically placed items in the market until it reveals McKinney in a bikini eating the All Natural Burger. Critics suggest that the ad "sets feminism back four decades," while others, including McKinney's elderly grandfather, enjoyed the ad. As of March , the ad has received over 4. Campaign[ edit ] In March , Hardee's began to move away from the sexualized ads by releasing a commercial featuring a white bearded character played by Charles Esten as "Carl Hardee Sr. The commercial marked a turning point in CKE's advertising, as the company wanted to move away from its provocative ads and focus more on food and as a competitor to Five Guys , Steak 'n Shake , and In-N-Out Burger. For this campaign, Hardee's restored its logo, now in white; however, the Happy Star still appears, replacing the A in "Tastes". The previous logo will also continue to be used as well. International franchises[ edit ] Many international Hardee's franchises are located in countries in the Middle East and Pakistan, most being owned and operated by Americana Group. The same menu is offered at Hardee's locations in Pakistan. Hardee's currently has ten locations in Pakistan, with four in Lahore , two in Islamabad and one each in Karachi , Faisalabad , Rawalpindi , Peshawar and Multan. It also opened a restaurant in Erbil , Iraqi Kurdistan.
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